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WELCOME TO
QURINITY
Curiosity Expands Life.
QURINITY is an award-winning animated story universe where curiosity turns ordinary moments into little adventures.
Led by Bupu, a curious blue apple exploring our very big world, and friends Qpa and Dewnie, our stories are filled with imperfect days, unexpected discoveries, little feelings, and the courage to keep trying anyway.
Through animation, music, stories, and play, we invite curious kids and kind grown-ups to laugh, feel, wonder — and look at ordinary life a little differently.
Because curiosity makes ordinary life a little more wonderful.
Be Curious. Find Wonder.
BUSINESS
QURINITY creates meaningful memories—through content, products, and experiences that celebrate childhood curiosity
Experience
We create magical experiences where kids learn, play, and imagine—together with Qupa, Dewnie, Bupu, and the Qurinity Friends!
Our experience programs blend joyful learning with creative play—helping children explore the world with curiosity and courage,
Products
From cuddly dolls to storybooks and toys, we create joyful products that spark smiles and inspire wonder—bringing Qurinity Friends into every child’s world.
Why we build Qurinity
Founders' Message
Jeong Jin Kim
“I am passionate about children’s books and fantasy stories. I love to make all imaginative stories come alive for all kids. That’s why I created Qurinity—a magical world where characters like Qpa, Dewnie, and Bupu help children explore their feelings, grow their imagination, and discover the joy of learning through play. I believe that when stories are filled with heart, even the smallest moments can spark big dreams. Through every song, every tale, and every friend we create, I hope Qurinity brings a little more light, curiosity, and connection into the world of every child.
Let’s grow a world of wonder, together!”
S.H Yoon
“Hi, I'm always dreaming of creating new and exciting things for people all around the world. And I love little voices that grow into something big.That dream led to Qurinity—a world full of curious songs, magical friends, and joyful adventures. Here, imagination matters. Here, kids lead the way. And here, wonder never gets old. We believe that childhood is a time for discovery, and that the best kind of learning happens when it’s filled with joy and play. That’s why we hope to nurture hearts that are kind, minds that stay curious, and spirits that dare to dream—one magical moment at a time.
Thank you for joining us on this journey!"
Season2. EP02. What if something you loved became too big?🍪